Remember when pop-ups and flashing banner ads where you throw bananas at a dancing monkey were effective forms of Internet marketing? No? Well I’m not sure that they ever were. Certainly today’s web users have become more savvy to where they either gloss over these forms of advertising or circumvent them completely by changing their browser settings to block ads.

This type of broad untargeted advertising may work on radio and television, but the Internet provides a unique opportunity for targeted marketing with high conversion rates. The easiest way to achieve this is for the customer to find your product/service when they are ready to purchase. By launching a well-researched carefully calculated SEO campaign you can ensure that your site appears on organic search results for targeted keywords. Organic results are more credible to the consumer because they are not an advertisement, rather the answer to their question.