One of the biggest rule breakers still - for optimized content is plagarism. Funny enough, we remember well when having to write school papers that our content needs to be unique. However, I still run into this so often. If your search engine optimization company is with the times or ahead of the learning curve, they will be writing articles for you, or requested you to write an article for your website’s topics. These articles are then submitted to article websites to help boost your website’s rankings. Of course, in order for this article submission to help, they must also be done properly which requires ancor tag knowledge and not repeating the important keywords too many -OR- too few times.

I often receive article writings that are either copied or still have some information copied from different sources. It is well worth the effort the quick write an off the cuff ‘unique’ article for your business.

What happens if you do not have unique content? There is some dispute about the level of penalty a search engine might apply to your website - BUT, long story short, if your content has been crawled by a search engine before, then it does not help you - AT ALL.

How do I review for duplicate/cached content? It is pretty quick to find out if an article is completely unique, I can manually search different parts of the articles on the net, or I can use some tools/utilities that will search the web for me to see if the content has already been published on the Internet.

Still bad… In some cases, half of an article will be uniquely written, and other parts will have sentence fragments that have been copied from other sources. AGAIN, if even a string of a portion of a sentence has been copied - that means that a search engine out there has already cached and recorder - that piece of a sentence. A search engine does not just crawl for content, but also caches/records/saves the order in which your content is written. It is a little hard to grasp that the world wide web can actually store, save, and even keep multiple copies of your website amongst a gazillions others - BUT IT DOES!:)