How can a single click from Google can go for as high as $50? The reason is the precise targeting offered by search engine marketing, and the competition of that word. It is targetted, and likely to convert a clicker into a customer. Therefore, the price increases with use and effectiveness.

Search engine optimization marketing is a form of advertising - rather than trying to tell you what to do (or what to click on), the searcher requests to see the ads and views them as relevant to their wants, needs, and goals. Advertisers bid to show up where they want for relevancy. If they bid for irrelevant keywords they lose money on every click.

Would you rather search for customers, or make yourself available to customers hunting for you by targetted searches? Here is s a link for Google’s estimate of keyword value using this tool. You can use this tool to give you the estimated cost of a click, without having to create, log into, or use the Google Adword campaign.

https://adwords.google.com/select/TrafficEstimatorSandbox
Website search engine optimization marketing and pey per click adds.