SEO developers are always on the defensive when it comes to Google algorithm changes. Keyword diversity and quality backlink development usually ensures consistent rankings increases but occasionally, a major algorithm change may result in a temporary downturn in traffic.
About two months ago, Google updated their algorithm to more precisely measure strings of keywords three or […]
Search engines are constantly adding new and improved ways for businesses to be found. A particularly useful service, offered by Google, Yahoo and Bing, is the ability for business owners to create their own local business listings.
What is a local business listing and where do they show up?
Local business listings associate the physical address of […]
There are several things to consider when crafting a press release. Assuming you have something newsworthy to share, you also want to utilize this public document as a search marketing tool. Press releases are often published on high-value sites, thus creating a valuable link back to your web page.
Below are some guidelines for creating your […]
With everyone coveting clean minimalist design, many companies are forgetting the importance of actual text on a website. Having keyword-rich content on your site is integral to increasing website rankings through SEO.
Here are some guidelines on how to properly incorporate keyword-saturated copy on your website:
Why do I need text?
Above all, search engines look for consistency […]
Now that we are almost a month into the new decade it’s time to look at a couple ways SEO may change going forward.
Search engine content: Google, Bing and Yahoo are clearly making strides to keep eyeballs on their pages longer. Everything from website snapshots to sampling content. If this trend continues, you may see […]
Every struggling web designer and marketing company is looking for a way to capitalize on the booming search engine optimization business. The demand for this type of internet marketing continues to rise even as marketing budgets are slashed. This is because SEO costs a fraction of the amount spent in traditional advertising—equating to a […]
Remember when pop-ups and flashing banner ads where you throw bananas at a dancing monkey were effective forms of Internet marketing? No? Well I’m not sure that they ever were. Certainly today’s web users have become more savvy to where they either gloss over these forms of advertising or circumvent them completely by changing their browser […]
The most aesthetically pleasing website is useless when nobody is viewing it. Of course you want a site that catches the reader’s attention, but you must not neglect content—meaning, the actual words that appear on your page. These series of words and sentences are what the search engine reads when they stop by for a […]
