We see it more often than not, a small or even a large-enterprise size company that approaches optimizing their website without following some basic marketing principles. Before you begin down the road of seeking website rankings, your website will not convert visitors into clients if it does not entice, persuade, and energize visitors to contact you and/or purchase what you are offering. Most website’s generate leads and sales from website contacts. One of the most common rule breakers is not having the contact information prominently displayed - to STAND OUT.

If your primary revenue driving source is to get visitors to sign on and shop instead, then your website home page needs to have a simple and effective layout. A summary of items to think about include - 1. Keep it short and sweet (like a bullet point on a resume), 2. Have ‘call to action’ items listed such as “buy now”, “monthly discount”, and “Sign up Today!”, 3. Test for quality and typos, 4. Define your simple and short message, 5.  Do not structure your website’s navigation to have too many sub-pages, a visitor and potential client will loose interest if they have to drill down into too many sub-pages to find what they are looking for.