One of the main determinants of site ranking is the amount of links to your site. There are several techniques you can use to increase the number of backlinks to your site. One of the most common is reciprocal linking. This is where you agree to put a link to someones site and they return the favor. This can be an effective way to increase traffic, but less helpful to improving search rankings. Most search engines give one-way links a lot more weight (ranking wise) than two-way links (reciprocal links).

So how do you get sites to link to you without linking to them? One of the many ways is to regularly send out press releases. Look up distribution systems and draft up a few releases for the free services. Additionally, you want to post content that may catch the attention of bloggers–a little controversy will often gain their interest.