Every struggling web designer and marketing company is looking for a way to capitalize on the booming search engine optimization business. The demand for this type of internet marketing continues to rise even as marketing budgets are slashed. This is because SEO costs a fraction of the amount spent in traditional advertising—equating to a return on investment that makes search engine marketing a no-brainer. Advertising costs for Yellowbook and other print directories remains high even when circulation continues to decline. Companies are wising up to these trends and shifting funds to progressive internet marketing—and saving loads of money in the process.

“But my company gets all its business from word of mouth.” Our Austin SEO firm hears this from time to time as many small business owners believe that WOM is the only marketing they need. This is a great way to maintain business, but companies looking to really expand should consider their untapped internet community. Niche markets offer some of the best SEO results because nobody is doing it. For example, a dog walker would be flooded with requests if their website reaches the top couple positions on Google (for their local market). Next thing they know, they are the premier dog walking service in their city.